Find any watch: free watch identifier by photo, model or reference

FindWatch identifies your watch from a photo (brand, model and reference number) and shows current market prices alongside the result. If you already know the reference, searching it directly returns live listings with today's asking prices, which is the best measure of what your watch is worth right now. FindWatch shows market prices, not a formal appraisal; a certified appraiser is the right call for insurance paperwork.

Upload or snap a clear photo of the dial and FindWatch usually identifies the brand, model and reference number in under a minute, with current market prices. If you'd rather check by hand: the brand name, model line, hand style, bezel and subdial layout together point to one model, and often to one exact reference.

Shoot the dial straight on, about six to eight inches away, and fill the frame with the watch. Turn the flash off and stand with a window to your side so the crystal does not mirror the light. If you can also photograph the caseback and the side of the case, a vintage piece becomes far easier to place.

Look in three places: engraved on the caseback, stamped between the lugs under the strap or bracelet, and printed on the warranty card or original paperwork. Most watches made before about 1990 carry no reference on the dial at all, so the case and papers are the only sources.

Yes. Vintage Heuer and TAG Heuer are where FindWatch has the most to offer: it holds more than 120 of the brands' own printed catalogues and price lists from 1959 to 2022, so a vintage piece can be matched to the catalogue page that listed it, with the specs and the price printed at the time. For any brand, a photo of the caseback and of the reference engraved between the lugs makes a vintage watch much easier to place.

Yes. Beyond identifying watches from photos, FindWatch has more than 4,000 watch pages across nearly 60 brands, each with its reference number, specifications and calibre where known, and today's dealer asking prices where dealers list it. Calibre pages and the brands' printed catalogues are open to browse too, with no account needed.

Yes. You get one photo lookup every day without an account. Signing up adds more lookups, saved results, article search and market price search.

No. FindWatch does not store your uploaded watch photos. Photos are processed in memory and sent to Google's vision APIs under their API terms to identify the watch. We keep only a one-way cryptographic fingerprint (hash) to provide 24-hour result caching and audit history. Generated visualizer images are deleted within 8 days.